Projects

Residential Value-Add (Lakefront)

Status: Active Project

Snohomish, WA

The property benefits from direct lakefront frontage, providing inherent scarcity and strong buyer demand. The business plan focuses on targeted improvements that enhance livability and market positioning while preserving the underlying value of the waterfront location.

Total Timeline: ~6 months (acquisition to sale)

Project Highlights:

Projected Sale Price: $1,290,000
Acquisition Price: $770,000
Projected Timeline: ~6 months
Target Sale Date: March 1, 2026

Web

Solely responsible for the design, development, reporting, and continued optimization of the new Seafair.org website launched in January 2025. Integrations include 3rd party ticketing platform, email capture/sync with ESP, site performance/speed plugin, video, conversion pop-ups, and more.

List management, drip workflow architecture, development, testing, and segmenting.

Social

Calendar management, stakeholder coordination, asset collection.

Paid

Calendar management, asset production, agency coordination.

Event Signage / Marketing Collateral

Graphic production, stakeholder coordination, budget management, event site installation.

Reporting

Year-end stakeholder/sponsor recaps, web analytics monitoring, social media analytics monitoring, annual report presentation.

WordPress
Google Analytics
Constant Contact
Critical Mention
Monday.com
Notion
WPEngine
Adobe Suite
Microsoft Suite
Canva
Greater Giving
RunSignup
Photoshelter
Google Drive
Eventsprout
Placer.AI
ChatGPT

At Seafair, I coordinate closely across departments with the CEO, Director of Operations, Director of Partnerships, Director of Finance, and Community Engagement Manager, and Event Production Manager.

As the sole member of the Marketing Department I oversee several contractors to help coordinate and deploy social media marketing calendar, graphic design, and special events collateral.

Additionally, I work with vendors and external stakeholders (Boeing, Kaiser Permanente, Alaska Airlines, etc) to identify and produce both digital and print deliverables that meet contract requirements.

Results

In 2025, our team successfully moved our parade location for the first time in Seafair’s 75 year history to Seattle’s newly renovated waterfront. This was a massive technical/logistical accomplishment. On the marketing side, we launched a large, multi-channel awareness campaign along with a tiered-ticketing strategy – selling out the paid portion of the event.

Awards

Seafair received several WFEA (Washington Festivals and Events Association) acknowledgements including the Summit Award for Programming/Logistical Achievement, Best Print Collateral Piece, and Best Website.

Residential Value-Add

Status: Completed & Sold

Everett, WA

GLACR successfully acquired, renovated, and sold a single-family residence in Everett, Washington, executing a disciplined value-add strategy focused on cost control, efficient execution, and market timing.

The project was acquired below replacement cost and repositioned through targeted improvements designed to meet current buyer demand while protecting margins. The home was sold at full market value following completion within a four-month execution window.

Total Timeline: ~4 months (acquisition to sale)